Founded and owned by Ashley Rae, It’s Her Brand Enterprises is a lifestyle empowerment and development business, which includes It’s Her Brand Coaching, It’s Her Brand Speaking, and It’s Her Brand Magazine. The overall mission of It’s Her Brand Enterprises is to empower and equip women with the ability to be Purposeful, Intentional, and Engaged in the lives they’re living. It’s Her Brand Enterprises achieves this through a variety of techniques implemented uniquely through the three branches of the business.


From individual Coaching Sessions to small Group Workshops, It’s Her Brand Coaching provides global coaching programs to women all around the world in a variety of settings. With a mission to empower and equip women with the ability to proactively cultivate Her Brand in an effort to be Purposeful, Intentional, and Engaged in the life she’s living, Development Coach Ashley Rae, has used her own personal, professional, and spiritual life experiences to create uniquely focused and inspiring coaching programs within each of those areas, which she now shares with women all around the world.

As women, we represent and master many roles in life. From our roles within our families, communities, careers, social circles, and even our faith life, we are often times stepping out of one role and into another, while trying to juggle the many responsibilities that each role requires of us. The primary roles we choose to represent throughout our lives, and how and when we choose to master them, is different for each of us. The life and journey of each individual woman is unique and should be valued and CELEBRATED. There’s no set imaginary timeline or method to representing and mastering these various roles, as we all have different life experiences, abilities, opportunities, and passions. However, the roles we choose to represent, and how and when we choose to master them, will ultimately cultivate a personal brand unique to each of us. This personal brand will create a perception of who we are and what we have to offer the world around us. Although taking a passive approach to cultivating a personal brand is common, It’s Her Brand Coaching empowers and equips every woman with the ability to proactively cultivate Her Brand in an effort to be PURPOSEFUL, INTENTIONAL, and ENGAGED in the life she’s living and in the roles she represents and masters throughout her lifetime. By being proactive about Her Brand, each woman will be better equipped to become the woman she was created to be.  #ItsHerBrandCoaching


From small group workshops to large motivational seminars, It’s Her Brand Speaking provides national speaking services to audiences in a variety of settings. With a mission to provide audiences with more than pure motivation, Development Speaker Ashley Rae, strives to provide her audiences with practical, easy-to-implement, personal and professional development tools through a series of inspiring, uniquely focused, and impactful topics, including her signature ‘Picking Your Weeds – Cultivating Your Future’ presentation, among many others.  #ItsHerBrandSpeaking




The overall mission of It’s Her Brand Magazine is to lead a collaborative movement of Women Celebrating Women and their Brands, while creating conversation and understanding around important topics that are impacting women, their families, and our communities. In doing so, we hope to better support one another and to provide hope and inspiration to women, families, and communities everywhere. 

Every woman has a unique story to tell; every woman’s story matters; and every woman’s life experiences are valuable. When embraced and celebrated, she can utilize her story and her experiences to make an impact in the world around her, while living life with purpose and passion. That’s WHY It’s Her Brand Magazine is here; to provide women and their families with a platform to share and celebrate their stories.  #ItsHerBrandMagazine